Maison Francis Kurkdjian 724

MAISON FRANCIS KURKDJIAN 724 — Modernity, Light, Effortless Elegance
Fragrance Family: Floral Aldehydic
Key Notes: Aldehydes, Calabrian Bergamot, Egyptian Jasmine, Sweet Pea, Mock Orange, White Musk, Sandalwood
Launched: 2022

EXPERIENCE IT
724 opens with a luminous burst of aldehydes and sparkling Calabrian bergamot, evoking the bright energy of a city waking at dawn. As the fragrance unfolds, a delicate bouquet of Egyptian jasmine, sweet pea, and mock orange blooms softly, bringing a refined floral heart that feels both pure and radiant. The base reveals a sensual veil of white musk and creamy sandalwood, grounding the composition with warmth and sophistication. 724 captures the rhythm of urban life, clean, airy, and effortlessly chic, like crisp white cotton moving through sunlight and fresh air. It’s the scent of understated confidence and modern elegance.

PERFECT FOR
Occasions: Daytime outings, professional settings, weekend city strolls, elegant casual events
Season: Spring, Summer, Early Fall
Gender: Unisex

PERFORMANCE
Longevity: 7–9 hours
Projection: Moderate

AVAILABLE OPTIONS
Size: 2.4 oz Eau de Parfum / 70 ml

WHY YOU’LL LOVE IT
724 is the ultimate expression of polished simplicity and refined minimalism. Its airy aldehydic opening and soft floral heart glide seamlessly into a musky, woody base, making it ideal for those who appreciate clean sophistication and timeless style. It’s a fragrance that evokes the sensation of freshly laundered linen, warm skin, and golden daylight, subtle yet unforgettable, always elegant and effortlessly modern.

MAKE IT YOURS
Pair 724 with crisp white shirts, structured blazers, or minimalist outfits to enhance its refined character. Perfect for workdays in the city, weekend brunches, gallery visits, or quiet moments when you want to feel composed and radiant without overexertion.